We've copiloted marketing efforts for startups and founders just like you.

Go for launch
Amanda Patterson

Strategy

CMO-level execution for early- and mid-stage startups. 

Marketing is crucial for founders to accelerate product/market fit and reach the next stage of growth, but without an in-house CMO or agency you can trust, founders are often left in the dark to figure it out on their own. The bottom line is revenue, and anything that isn’t helping you grow is slowing you down. 

We provide CMO-level service for growing companies, and continuously help them hit their numbers. Amanda Patterson, our Founder/CEO, was the head of Marketing at Mindbody for 7 years where she led meteoric growth from $30M-200M and IPO in between. She's helped dozens of companies achieve fundraising milestones and exits with her proven playbooks of success and strategic thinking. Whether you are looking for help to define your ICP and market so you can begin to scale, or move up-market from SMB into mid-market and enterprise, we can help you reach the moon - and beyond.

EverTransit_Logo

Back-to-back months of 100%+
to goal for wins & leads

Putting results in high gear

See how our marketing helped EverTransit reach new speeds.

CARPAY_Logo_Blue_transparent copy(1)

77% QUALIFIED LEADS
DELIVERED.

Setting the pace for exceptional growth.

Driving awareness to accelerate customer acquisition for loan management software.

eTailpet_logo

400% TO GOAL ON WON OPPORTUNITIES

A doggone good success story.

Building brand, processes—and results—for independent pet stores’ best friend.

photo-moon-2 1

Ready to get growing?

Schedule your free consultation today and receive a commitment-free assessment and consultation:

Icon

Assessment

of your current positioning and marketing performance 
Icon(1)

Consultation

with a CMO who has IPO’d multiple companies
Let's grow!

We don’t take a percentage of your media spend. Ever.

We make recommendations solely on your growth goals.  While it’s our people and experience that help us shine, not all agencies are created equal, especially for founders at startups. At Rocket Fuel Labs, our only goal is to help you hit your numbers profitably.

Photo Rocket

Analytics

Learn your Ideal Customer Profile 

Understanding our clients' target audience is the most critical part of our relationship, and nothing beats getting feedback directly from your clients and prospects. Aside from in-depth market research from our digital marketing and creative experts, we will conduct meetings with your ideal targets or current customers. From there, we tailor our messaging and campaigns to resonate with the specific needs, preferences, and pain points of your ICP. We’ll gain an understanding of how your potential customers approach buying software, and develop a strategy and funnel that makes sense to their buying preferences. 

Our process includes:

  • Market research to inform marketing and outreach strategies
  • Zoom or phone discover calls with ideal customers
  • Create buyer personas
  • Understand the customer point of view
  • Uncover your unique brand promise that sets you apart
  • Branding and positioning
  • Create and test value propositions, headlines and taglines
Rectangle 4

Marketing Planning

Go to market. Then the bank.

At Rocket Fuel Labs, we see many founders and startups come to us with the common mistake of prioritizing channels over customers, not understanding each stage of the funnel and buyer’s journey, and prioritizing the wrong strategies at the wrong time. Our approach takes all the customer discovery we work did up front to build a revenue-based marketing plan designed to capture direct-demand for your product first, while building awareness and trust so when your ICP is ready to buy, they come back with the intent to purchase.

Our process includes:

  • A bottoms-up marketing plan that ladders up to your top down revenue goals
  • Audits of past marketing efforts & recommendations
  • Performance and digital marketing strategy and execution (SEO, SEM, Paid Social and Email)
  • Landing Page & Ad Creative Development
  • Website Redesign
  • Content Marketing
  • Marketing and Sales Operations
  • CRM Strategy and Management
sand-timer.png

Add Rocket Fuel to your Growth & Start Hitting Your Numbers.

Talk to a CMO Today